Coca Cola Taste The Feeling
Coca-Cola is running “Taste The Feeling”, an integrated advertising campaign bringing together Coca-Cola Light, Diet Coca-Cola, Coca-Cola Zero and Coca-Cola Life. The Coca Cola Taste The Feeling campaign underscores the company’s commitment to choice, offering consumers whichever Coca-Cola suits their taste, lifestyle and diet – with or without calories, with or without caffeine. The global push includes an anthem commercial, contextualised for different countries, and a set of television commercials, offer intimate glimpses into stories, feelings and moments people share while enjoying Coca-Cola. At the close of each spot, the family of Coca-Cola products unite under the iconic red Coca-Cola disc.